With this new partnership, Sorare hopes to recruit new followers. This product will be led by the New York office, where we have recruited local sports expert teams, with many collaborators from ESPN, who will work to create the most relevant gameplay for basketball fans. We adjust to make sure the product we create will resonate with the fans. The basketball product will reuse the successes of the football product.īut we will adapt to the specificities of each sport. More information on the Cookie Management Policy page.Ĭoncretely, for users, there will be no major upheaval in the way of playing with the arrival of the NBA.Īll that remains is to set the number of cards to make your team (5 in football, 7 in baseball).īut neither the pace of NBA matches nor the disproportionate weight of statistics in the League should disrupt the gameplay. ', you accept the deposit of cookies by external services and will thus have access to the content of our partnersĪnd to better remunerate 20 Minutes, do not hesitate to accept all cookies, even for one day only, via our 'I accept for today' button in the banner below. Serena Williams, a true global icon at the dawn of her second life via 20minutesSport Īccess to this content has been blocked to respect your choice of consent 'When we have Serena Williams as a board advisor, she's someone we rely on to facilitate discussions with the NBPA and important NBA players, because she brings us credibility, as a athlete herself', acknowledges Thibaut Predhomme.Īnd that's how the game, at the intersection between blockain-based collection cards and a form of gamification that is done through fantasy, will open up to the NBA. Suffice to say that when the greatest tennis player of all time presents a project, you do not need five minutes to give an answer.

“Already thanks to what we have done in football and baseball”, answers the one who presents himself as theĪnd also thanks to the intervention of a certain Serena Williams, recruited as an advisor to the board of directors of the box.

So how did this French start-up pull off this big deal? 'If they chose Sorare to accompany them in the continuation of this development, it is because we are recognized in this market', welcomes Thibaut Predhomme. In April, the American League launched NBAxNFT, which aims to bring together everything related to 'basketball with NFTs, games, the metaverse and Web3 ideas,” reports .Ī few days before, the Golden State Warriors had created, for their part, the NFT responsive Playoff 2022. The NBA was an obvious choice for us, because the fan base is extremely loyal and committed, because there is already a trading card market and a lot of statistics.įor the NBA, it is also a logical follow-up to its 'discovery' of Web 3. Thibaut Predhomme, right arm of Nicolas Julia, one of the co-founders of Sorare. “We are extremely proud to have entered into this partnership, explains to The French start-up announced on Wednesday the launch of a multi-year partnership with the powerful American Basketball League and the NBPA (the NBA players' association). There is now also baseball, with the MLB (the American League) and, soon, the NBA. Launched in 2019 by two French people (cocorico), Sorare relies on NFT technology to create an online game for exchanging sports badges. So when football mixes with emerging technologies, you might as well say that we are on an intergalactic highway, where speed limit signs are quickly forgotten. The players keep repeating it, “everything goes very fast in football”. Serena Williams participated in the discussions to establish this partnership. The French game, which mixes NFT card collection and fantasy, continues to grow across the Atlantic, after having already signed a partnership with MLB (baseball).

Sorare announced a partnership with the NBA on Wednesday.

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